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DD Wedding

The DD Wedding project presented probably our most varied brief yet. Working with the couple and wedding planner, we produced a logo, colour pallet, brand guidelines, save-the-date email, invitation, website with RSVP functionality, and order of service. It was important for all elements to follow a cohesive structure and design pallet, creating a strong and recognisable brand identity for the project.

 

The dates and details of the project have been edited for the privacy of the client.

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The Story

We met Alexandra through Hannah of The Rural Coffee Project. She had approached Hannah to serve hot drinks at the wedding, and the branding of the Rural Coffee Project Land Rover had caught her eye.

 

Coordinating with her wedding planner, Vanessa Harness of Rocks & Frocks Ltd, we worked at providing a full suite of design for the wedding; from the initial Save The Date, all the way through to the wedding website with RSVP functionality. The wedding was to be a 3 day festival, so any part of our designs which could assist with that would be a bonus.

SANSOM PHOTOGRAPHY AND ROCKS & FROCKS LTD

Save The Date

The Save The Date was the first piece of stationary designed, and formed the basis of the designs from this point. From the start we had been given a brief of “Grey and Neon Pink on White” as well as an interest in terrariums. We took these through to design a save the date which was designed to look as if it had been printed, however was to be viewed by viewers on a screen after an email.  This was the first outing for the wedding hashtag, which was to feature across all of their social media. It would provide an extra crucial element for the wedding website, where any image with the wedding specific hashtag would be pulled into the website via Instagram.

Save The Date DD Wedding Branding by Yowly Cambridge

Invites

Following on with the design principles created for the Save The Date, we developed the invitations. These were to be printed, and therefore we used a Pantone shade for the neon pink to emphasise it. The abstract terrarium shape had now been translated into silver foiling. This was also the first outing for the logo, which we developed to create a common thread across all of the wedding stationary.

DD Wedding Project invite up branding by Yowly Cambridge

Order Of Service

Following on with the design trends previously established, we designed the Order Of Service after confirming the service with the vicar. We minimalised the designs to be more sympathetic to the church setting.

Order of Service DD Wedding BrandingBy Yowly Cambridge

Lanyards

The lanyards followed the same design trends, and were to update visitors about the plans for the festival element of the wedding.

DD Wedding Project Lanyards Branding by Yowly Cambridge

Website

The website was the focal element of our designs, and incorporated all of the themes which we had developed up to this point. It should be simple and user friendly, as well as being password protected, and offering RSVP functionality to guests and wedding planner. The instagram widget on the website would update with the most recent three images to be hashtagged with a specific hashtag. The site also had a map showing various important locations in and around the wedding venue.

DD Wedding Website by Yowly Cambridge cover

What they said:

We’re so pleased we were able to feature as part of your final year project and it would be great if we could hear what feedback you get on the elements you designed for us!

I’m sure we must have asked you, but just to re-iterate, we’d love to see you both for our celebrations if you can make it?

In summary

We were really glad to be taken on to do this work with Alex and James, as until this point we hadn’t had a great amount of experience with multifaceted projects. We feel that the elements that were provided to the couple were cohesive and on brand, and we really valued the experience that this project gave to us. It was also a pleasure to be involved with the creative planning of a festival, being able to provide new ideas to the couple and wedding planner that became a reality within their festival.