In this project, we created a website and set of business cards for Laura Greenwood. The project was aimed at providing a professional identity for Laura, a London based Actor. She was after sleek, simple and modern designs, and a space for her to display various facets of her creative career.Visit lauragreenwood.co.uk
Laura is an award wining actor based in London, with extensive stage and screen experience, having appeared in Prime Suspect and V For Vendetta. She’s also an accomplished writer and is looking to expand her creative reach into new and exciting areas.
She approached us in the summer of 2017, after meeting up with her earlier that year. She outlined the task to us, which we thought sounded like a really interesting opportunity.
The first items that we designed for Laura were her business cards. These were made with her wishes at heart, and were designed to be sleek, modern and minimal. We used a Spot UV layer on the black content so that it gave the card texture, as well as making it stand out more on the card.
The website is the centrepiece from which Laura can market herself, and therefore her work had to be at its core. We deigned the homepage to give space to emphasise her work without interruption, with a simple navigation giving way to areas where she could link press reviews of her acting, a space for her blog, and a simple contact section for anyone looking to hire her. The typefaces used in the business cards were also carried through.
What she said:
“Love love love their work! Super professional and great vision.”
We feel that we created a really eye-catching and modern identity for Laura which was completely in line with what she was asking for. We’re especially pleased with the blog page, as well as how simple and intuitive the backend of the site is.